Last updated: 1 May 2026
This Privacy Policy describes how Hustler Enterprises("Agentive", "we", "us", or "our"), a business operating under the laws of India with its registered office at Ground Floor, Plot No. 20, Block-Q, Budh Vihar, New Delhi, India – 110086, collects, uses, and protects your personal information when you use our website at agentive.co.in, our software platform at app.agentive.co.in, and integrations that you enable through the platform, including WhatsApp Business Platform and other Meta services (collectively, the "Service").
This policy is published in compliance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and other applicable Indian laws.
By using our Service, you consent to the collection and use of information as described in this policy.
Account Information: When you create an account, we collect your name, email address, phone number, and company name. If you recharge your wallet, we collect billing information necessary to process your payment through our payment processor, Razorpay.
Usage Data: We collect information about how you use our Service, including pages visited, features used, chatbot configurations, and actions taken within the dashboard.
Conversation Data: When your customers interact with AI chatbots created through our platform, we process conversation messages, metadata, and related analytics. This data belongs to you and is processed by Agentive as a data processor on your behalf.
Knowledge Base Data: Content you upload to train your AI chatbots, including text, FAQs, product information, and other business data you provide to customize chatbot responses.
Device Information: We may collect information about the device you use to access our Service, including browser type, operating system, IP address, and approximate geographic location.
Meta and WhatsApp Business Platform Data: If you connect WhatsApp or other Meta products to Agentive, we may process WhatsApp Business Account identifiers, business portfolio identifiers, phone number identifiers, display names, message templates, template statuses, quality and rejection information, webhook events, message status events, customer phone numbers, customer names, conversation messages, media attachments, uploaded template media, and encrypted API credentials or access tokens required to operate the integration.
Agentive uses Meta and WhatsApp Business Platform data only to provide the messaging, template, inbox, automation, and account-management features that you enable in the Service. We do not sell, rent, or trade Meta-derived data, WhatsApp conversation data, customer phone numbers, or template data. We do not use WhatsApp conversations for unrelated advertising, and we do not use customer conversations or knowledge base content to train general AI models.
Agentive may request access to Meta permissions such as whatsapp_business_messagingand whatsapp_business_management. The messaging permission is used to send and receive WhatsApp messages, send approved templates, receive delivery and read status updates, upload and retrieve message media, and support customer conversations. The management permission is used to manage WhatsApp Business assets that you authorize, including WhatsApp Business Accounts, phone numbers, message templates, template review status, account metadata, webhook configuration, and embedded signup or customer onboarding flows when available.
You are responsible for ensuring that your use of WhatsApp messaging complies with WhatsApp Business Messaging Policy, WhatsApp Business Terms, Meta Platform Terms, applicable law, and any required customer opt-in or consent before sending template messages or marketing messages.
Conversations between your customers and your AI chatbots are processed using third-party AI service providers. We do not use your conversation data or knowledge base content to train general AI models. Your data is used solely to provide the Service to you and is subject to our data security measures.
AI-generated responses are created in real time based on your knowledge base and conversation context. We do not store AI model weights or fine-tuned models specific to your account.
We do not collect sensitive personal data or information (SPDI) as defined under the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, unless absolutely necessary for payment processing. Payment card details are handled entirely by Razorpay and are never stored on our servers.
We use cookies and similar tracking technologies to maintain your session, remember your preferences, and analyze how our website is used. You can control cookies through your browser settings.
Our chat widget may use cookies on your website to maintain conversation continuity for returning visitors. These cookies are set under your domain, not ours.
We do not sell, rent, or trade your personal information to third parties. We may share your information with:
We implement reasonable security practices and procedures as required under the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011. These include encryption in transit (TLS/SSL), secure password hashing (bcrypt), API key encryption (AES-256), access controls, and regular security reviews.
However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
We retain your account information for as long as your account is active. Conversation logs and analytics data are retained for as long as your account is active. After account deletion, we remove your personal data within 30 days. WhatsApp integration credentials, connected-account identifiers, message templates, uploaded template media, and Meta-derived integration records are deleted or de-identified when you disconnect the integration or request deletion, unless retention is required for security, fraud prevention, billing, legal compliance, or dispute resolution. Aggregated, anonymized data may be retained for analytical purposes.
Under applicable Indian law, you have the right to:
You may request deletion of your Agentive account data, WhatsApp integration data, Meta-derived data, message templates, uploaded media, conversation logs, and stored credentials by emailing hello@agentive.co.in from your registered account email with the subject line "Data Deletion Request". Please include your workspace or organization name and the WhatsApp Business Account or phone number you want removed, if applicable.
We will verify the request and delete or de-identify applicable data within 30 days, unless a longer retention period is required by law, payment records, fraud prevention, security investigation, or dispute resolution. You may also remove Agentive's access from your Meta account settings or disconnect WhatsApp inside Agentive where available. Our public data deletion instructions are available at agentive.co.in/data-deletion.
Your data may be stored and processed on servers located outside India (including the United States) through our cloud service providers. By using the Service, you consent to this transfer. We ensure that all third-party providers maintain adequate security standards.
Our Service is not intended for use by anyone under 18 years of age. We do not knowingly collect personal information from children. If we discover that a child under 18 has provided us with personal information, we will delete it promptly.
We may update this Privacy Policy from time to time. We will notify you of significant changes by email or through a notice on our website. Your continued use of the Service after changes constitutes acceptance of the updated policy.
In accordance with the Information Technology Act, 2000 and the rules made thereunder, the Grievance Officer for the purpose of this Privacy Policy is:
The Grievance Officer shall address any grievances within 30 days of receipt.
If you have questions about this Privacy Policy or your data, contact us at: