Bulk SMS for Indian business
Bulk SMS that reaches every customer, from just ₹0.11 per SMS.
Send promotional, transactional and OTP messages to your whole list on operator-grade routes. We handle your DLT registration and sender ID, and you get a live delivery report on every send.
- Promotional
- Transactional
- OTP
- SMS API
- Delivery reports
- High delivery
- DLT registration help
- No setup fee

Trusted for every message Indian businesses send
Bulk SMS rate
One of the lowest SMS rates in India.
No slabs to decode and no surprises on the invoice. You pay a simple, low price for every message that goes out.
Among the lowest rates in India.
Prepaid wallet. Top up once, send whenever you want, and only pay for the messages you actually send.
What that includes
- One low rate across promotional, transactional, OTP and service SMS
- Pay as you go from a prepaid wallet, with no monthly commitment
- Credits never expire, so what you top up stays yours
- Delivery reports on every send, exportable as CSV
- No setup fee and no hidden charges
Start sending in minutes, no setup fee
Every message, one platform
Send the SMS your business runs on.
From a Diwali campaign to an order update to a login OTP, send them all from one dashboard, one wallet and one set of approved templates.
Promotional
Offers, launches and sale campaigns to your opt-in list.
Big Diwali sale is live. Flat 40% off everything, today only. Shop now: agnt.in/sale
Transactional
Order, payment and account updates that reach every customer.
Your order #78219 is confirmed and out for delivery. Track it here: agnt.in/t/78219
OTP
One-time passwords delivered in seconds on priority routes.
482745 is your one-time password. It is valid for 10 minutes. Do not share it with anyone.
Service & alerts
Reminders, confirmations and alerts your customers rely on.
Reminder: your appointment is tomorrow at 11:00 AM. Reply YES to confirm your slot.
No setup fee, and DLT handled for you
Delivery you can count on
Low price, high delivery.
A cheap SMS is worthless if it never arrives. We route your messages over direct operator paths so a low rate comes with dependable delivery, not instead of it.
Direct operator routing
Your messages go out over reliable, direct connections to India's mobile operators, so they reach the handset instead of getting stuck.
Priority routes for OTP and transactional
Time-sensitive traffic like login codes and order updates is routed to arrive in seconds, when it matters most.
Real-time delivery reports
See delivered, pending and failed for every campaign as it sends, and export the full report for your records.
Diwali Sale campaign
Promotional SMS to 12,540 contacts
12,284
Delivered
192
Pending
64
Failed
Compliance setup
Set up with your Agentive team
- Done
DLT registration
Guided step by step
- Done
Sender ID (header)
AGNTIV approved
- Done
Content templates
Created and managed
- Done
Routing by category
Mapped automatically
DLT and compliance, made simple
The paperwork, handled with you.
Every business that sends bulk SMS in India registers once on DLT, the telecom regulator's anti-spam system that the mobile operators run, with an approved sender ID and approved templates. As your SMS platform, we help you through all of it and manage your templates, so you stay fully compliant with TRAI rules.
- We guide your DLT Principal Entity registration, step by step
- We help you register the 6-character sender ID your customers see
- We create, submit and manage your promotional, transactional, OTP and service templates
- Already registered elsewhere? We help you move your entity, headers and templates across
New to DLT? Book a demo and we will walk you through it
Send your way
A dashboard for your team, an API for your developers.
Marketers send campaigns from a no-code dashboard. Developers plug our bulk SMS API and gateway into their app with a few lines of code. Same wallet, same account.
No-code bulk SMS sender
- Upload contacts and manage groups
- Compose, personalise and schedule campaigns
- Live delivery reports and analytics
Developer API
- Simple HTTP and SMS API with clear docs
- Fire OTP and transactional SMS from your app
- Personalise with dynamic fields and regional languages
curl -X POST https://api.agentive.co.in/v1/sms \
-H "Authorization: Bearer YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"sender": "AGNTIV",
"to": "+91XXXXXXXXXX",
"template_id": "110170...",
"message": "Your OTP is 482745"
}'Full API docs and code samples in your dashboard
How it works
From payment to your first campaign, fast.
You never get stuck on paperwork. We do the DLT setup with you, so you can send your first SMS campaign without the usual back and forth.
- 01about 2 minutes
Buy your SMS credits
Pay ₹5,000 with UPI or card and the credits land in your prepaid wallet, at ₹0.11 per SMS. No monthly fee.
No setup feeNo monthly feeCredits never expire - 02we set it up
We handle your DLT setup
Our team completes your DLT registration, sender ID and message templates with you, so you stay compliant.
- 03go live
Send and track
Upload contacts and send from the dashboard, or fire the API, then watch delivery in real time.
No setup fee, credits never expire
Bulk SMS, the better way
Everything that makes bulk SMS painful, made simple.
Low price is only half of it. Here is how Agentive removes the parts that usually slow you down.
Agentive
DLT setup
We complete your DLT registration, sender ID and templates with you, start to finish.
Pricing
A simple low rate from ₹0.11 per SMS, with wallet credits that never expire.
Delivery
Direct operator routing with real-time delivery reports on every campaign.
Start
Buy your credits online in minutes, and send once your setup is approved.
Message types
Promotional, transactional, OTP and service SMS from one dashboard and one wallet.
Developers
A clean HTTP API with clear docs, or a no-code dashboard for your team.
Billing
No setup fee, no monthly commitment and no long lock-in.
One platform
SMS on the same platform as cloud telephony, WhatsApp and AI voice and chat agents.
The old way
DLT setup
Fill DLT forms and chase sender ID and template approvals on your own
Pricing
Confusing slabs where the good rate only shows up at huge volume
Delivery
Cheap routes that quietly drop messages before they reach the phone
Start
Wait days for a sales callback before your account is even opened
Message types
Juggle separate tools or routes for OTP, promotions and alerts
Developers
A clunky or barely documented API to wire up
Billing
Hidden setup fees and long lock-in contracts
One platform
One more separate vendor and login to manage
Limited onboarding slots this month
More than SMS
One platform for every customer conversation.
Start with bulk SMS today, then add calls, voice and chat when you are ready. One account, one wallet, one dashboard for every channel.
Plans and pricing
One wallet. Bulk SMS, calling and AI, all in one place.
Start with bulk SMS at ₹0.11 per SMS. Add calling, IVR and AI agents whenever you need them.
- ₹0 setup fee
- No lock-in after your term
Prepaid recharge. Separate from your plan billing, and your credits never expire.
- Promotional, transactional, OTP and service SMS, all at one rate
- We handle your DLT application, start to finish
- Sender ID and message templates filed and approved for you
- Direct operator routes built for high delivery
- CRM integration, so SMS goes out from the tools you already use
- SMS API and webhooks for your website or app
- Schedule campaigns and save contact groups
- Live delivery reports on every send, exportable as CSV
- Credits never expire, and there is no monthly fee
- Priority support on phone and WhatsApp
DLT application help, sender ID, templates, CRM integration and full onboarding FREE, worth ₹5,000. We set everything up and take your first campaign live with you.
DLT has a one-time telecom fee that you pay the telecom operator directly. That is their charge, not a setup fee from us, and we add nothing on top of it.
Buy Bulk SMSAll prices exclude GST.
The numbers
17,328+
Businesses trust us
50M+
SMS sent
24/7
Always on
₹0.11
Per SMS
Bulk SMS customer stories
Businesses across India send their SMS on Agentive.
"Diwali pe humne 40,000 SMS bheje aur delivery report me almost sab delivered dikhaya. Rate bhi sabse kam mila jitne maine compare kiye the. Setup me team ne poori help ki."
Rahul Mehta
Founder
D2C"DLT registration aur templates ka poora process inki team ne guide kiya, mujhe kuch technical nahi karna pada. Sender ID 2 din me approve ho gaya and ab reminders easily jaate hain."
Priya Sharma
Manager
Healthcare"OTP delivery kaafi fast hai, ab customers ko login me dikkat nahi aati. API bhi simple thi, hamare dev ne ek ghante me integrate kar li. Documentation clear hai."
Arjun Nair
CTO
Fintech"₹0.11 per SMS wala rate genuinely lowest laga. Wallet model acha hai, jitna send karo utna hi kharch hota hai, aur credit expire bhi nahi hota. Billing me koi hidden charge nahi."
Neha Gupta
Owner
Coaching"Pehle dusri jagah se aadhe SMS hi deliver hote the. Yaha se bhejne pe report clean aati hai aur paisa waste nahi hota. Support bhi WhatsApp pe turant reply karta hai."
Sneha Patil
Marketing Lead
E-commerce"Campaign schedule karna aur contact groups banana bahut easy hai. Har site visit se pehle reminder SMS automatically chala jaata hai, follow up ka tension khatam."
Vikram Singh
Director
Real Estate"Dispatch aur delivery OTP dono isi platform se jaate hain. Ek hi dashboard pe sab reports mil jaati hain, alag alag tool ki zarurat hi nahi padi ab."
Imran Sheikh
Operations Head
Logistics"Festive offer ka blast 20,000 logo ko ek click me chala gaya. Sale wale din footfall clearly badha. Rate itna kam hai ki har hafte campaign chalana afford kar sakte hain."
Kavita Reddy
Proprietor
RetailSwipe to see more stories
FAQ
Questions, answered.
Everything people ask about pricing, DLT, delivery and going live before they send their first bulk SMS campaign.
Bulk SMS on Agentive starts at ₹0.11 per SMS, which is among the lowest rates of any bulk SMS service provider in India. You top up a prepaid wallet, and each SMS you send is deducted at your per-message rate, so you only ever pay for what you actually send. There is no setup fee and no monthly fee.
Still have questions? Message us on WhatsApp.
Send bulk SMS that lands.Buy your credits, start sending.
Low price, high delivery, and your DLT setup handled for you. No setup fee, no monthly fee, and credits that never expire.